Innovation is Saying No to 1,000 Things.

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Posted on 26 Feb 2015 06:00

People need a good product with advanced capabilities and high usability, but you need to make that in a simple way. Customers love simplicity.



At ShimBi Labs, simplicity is the biggest motivation for us, and it reflects in our people, office and our products too.

 

I developed the appreciation for simplicity from Steve Jobs and the product he created at Apple. Simplicity works because the world is so complicated, and when you do something simple, it stands out.

 

People need a good product with advanced capabilities and high usability, but you need to make that in a simple way. Customers love simplicity. With the simplicity, they feel an emotional connection with the product, and this is very important for any product to succeed.

 

Many times people are confused with their needs and desire for the number of features in the products that they buy. They find it difficult to control that desire for many features and end up buying complex products. After few days, they simply stop using those products and move on to another. As a product developer, we must educate customers and provide them the option to try simple products that just works!

 

“Innovation is saying no to 1,000 things” – Steve Jobs

 

If people are attached to the product, they will keep buying it or upgrading it. If people love your product, they will tell their friends and family about it.

 

Do fewer things but do it better. Your product should make customers life simple; it should amaze them every time they use it.

 

Unlike Dell and HP that gives 100s of PC & Laptop choices, Apple kept it simple with just 4 Mac choices! Two choices each for home users and Pro users. Apple made selection and decision process simple for customers. And Apple makes more money than Dell and HP combined.

 

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to remove.” Steve Jobs

 

But being simple is not simple, being complicated is really simple. Don’t do anything, and everything will turn complicated.

 

“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it is worth it in the end because once you get there, you can move mountains.” Steve Jobs

 

At ShimBi Labs, we take one problem and build a simple product around that it that just work. We work to amuse the customers.

 

Let me know what your thoughts about Simplicity for you?



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