Last month I posted this tweet; I thought I should elaborate it and explain what we think when we build products at ShimBi Labs.

You don't have to do what everyone else is doing, but some times doing differently what everyone else is doing also can change the world....

— Siddharth Deshmukh (@siddhud) December 21, 2014

At ShimBi Labs, sometimes we innovate but most of the time we do things differently with the hope to bring positive changes in the world around us.

We have two SaaS products MyBilling and CMS Budo, an invoicing software and website content management system. If you search on Google, you will find 100s of similar products, but only few of them will stand out. Those which stands out are market leaders. For example, QuickBooks for online accounting and Wordpress for website content management. QuickBooks is promoting certified accountants and whereas Wordpress is first choice for website designers. Both need expertise  to use these softwares.

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This blog post is written by me and originally published on ShimBi Labs Blog.