Startups, Top 100 Questions Investors Will Ask You.

Posted on 15 Mar 2015 22:57 in Startups

As an entrepreneur, you need to tell your startup story to employees, customers, partners, and investors. You must always be ready to pitch your startup to investors.


For successful pitching your startup to a venture capitalist you should prepare your online pitch, 10 Slide Presentation and always be ready with answers to some commonly asked questions.  


By anticipating the questions that VC may ask you and preparing for the same with thoughtful and reasonable answers will increase the chances of your startup getting funded.


The following is a list of key questions an entrepreneur should answer in the pitch or anticipate getting asked:

(You should pick up the question depending on at which stage your startup is.)


  1. What does your company do?
  2. What is unique about your company?
  3. What big problem you are solving?
  4. How big is the market opportunity?
  5. How big can the company get?
  6. How much is your company valued at?
  7. Are you B2B, B2C or a mix?
  8. What gap are you filling in the market today?
  9. What specific needs does your product address? 
  10. Are you working on this full-time?
  11. Who are the founders and key team members?
  12. What relevant domain experience does the team have?
  13. Why is the team uniquely capable to execute the company’s business plan?
  14. How many employees do you have?
  15. How do you plan to scale the team in the next 12 months?
  16. What are you coding in?
  17. How are you handling the technological infrastructure for scaling?
  18. Why won’t a big corporation build something like this?
  19. What’s going to stop the big company in your space from copying you?
  20. Why are you raising the money?
  21. How far does raised money get you?
  22. Do you have any customers? 
  23. Have you spoken to potential customers?
  24. How do you define success for yourself and your company?
  25. What is your growth plan?
  26. What is the actual addressable market?
  27. What percentage of the market do you plan to get over what period of time?
  28. How did you arrive at the sales of your industry and its growth rate?
  29. Why does your company have high growth potential?
  30. What is the market potential for your company's product?
  31. Why should user care about your product?
  32. What drives customer satisfaction for this industry and for the product? 
  33. Why would someone be "compelled" to purchase your product? 
  34. What are the major product milestones?
  35. What are the key differentiated features of your product?
  36. What have you learned from early versions of the product?
  37. What are the two or three key features you plan to add?
  38. When will you get out of Proof of Concept stage?
  39. What metrics do you have that this product will work?
  40. How many platforms are you available on?
  41. How will you manage logistics? 
  42. How are you managing inventory?
  43. What is the unit economics?
  44. What is your pricing model?
  45. What is your understanding of the consumer’s decision process?
  46. How much traction do you have?
  47. How can the early traction be accelerated?
  48. What has been the principal reasons for the early traction?
  49. Describe the experience of your first three customers.
  50. Who is your most valuable customer today?
  51. What are some engagement trends/patterns so far?
  52. How long does it take for a customer to get up and running?
  53. How easy is it to integrate your product with existing ones?
  54. Who is your competitor?
  55. What gives your company a competitive advantage?
  56. What advantages does your competition have over you?
  57. Compared to your competition, how do you compete with respect to price, features, and performance?
  58. What are the barriers to entry?
  59. What is your differentiator?
  60. What’s your marketing strategy?
  61. What your company’s PR strategy?
  62. What your company’s social media strategy?
  63. How do you plan to acquire customers? 
  64. What’s your customer acquisition cost?
  65. What is the projected lifetime value of a customer?
  66. What advertising will you be doing?
  67. What is the typical sales cycle between initial customer contact and closing of a sale?
  68. When will you break even?
  69. How well does your model scale across target sectors?
  70. What is your scaling plan?
  71. Who is the end user of the product or service offering? 
  72. What is the revenue potential for the industry?
  73. What are the company’s three-year projections?
  74. What are the key assumptions underlying your projections?
  75. How did you calculate market potential?
  76. How much equity and debt has the company raised?
  77. What is the capitalization structure?
  78. What future equity or debt financing will be necessary?
  79. How much of a stock option pool is being set aside for employees?
  80. When will the company get to profitability?
  81. How will you use funds?
  82. How much burn will occur until the company gets to profitability?
  83. What is your unit economics?
  84. What are the factors that limit faster growth?
  85. How do you determine industry sales and growth rate? 
  86. What are the key metrics that the management team focuses on?
  87. What do you see are the principal risks to the business?
  88. What are the primary risks facing this opportunity? 
  89. What legal risks do you have?
  90. Do you have any regulatory risks?
  91. Are there any product liability risks?
  92. What is the likely exit – IPO or M&A?
  93. When do you see the exit happening?
  94. Who will be the likely acquirers?
  95. What key intellectual property does the company have?
  96. Do you have patents, patents pending?
  97. Do you have copyrights, trade secrets, trademarks?
  98. What comfort do you have that the company’s intellectual property does not violate the rights of a third party?
  99. How was the company’s intellectual property developed?
  100. Would any prior employers of a team member have a potential claim to the company’s intellectual property?

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